About the Course
The Business Book Bootcamp, where insider information and hands-on advice provide insights and understanding for you to deepen your knowledge of how to promote your expertise and your business with your writing.
By the end of the writing workshop weekend, you will have a notebook full of information, inspiration and ideas.
You will have begun the writing process on a winning idea, and have a clear plan as to how to get it completed, designed, published, promoted – and earning you kudos and cash!
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Schedule for the weekend
| Day 1: Saturday
9.30 Arrive/register 10.00 Welcome – the shape of the weekend 10.15 Introductions & aims – what do you want from the weekend? 10.45 What’s out there already? How do they work? How do they differ? 11.45 BREAK 12.00 Your customers, your aims, your expertise 1.00 LUNCH 2.00 Getting your ideas flowing 3.00 Flimsy structures 4.00 TEA 4.15 Chapters/Sections – beginning to put things in place 5.30 End Session Day#1 7.30 DINNER (extra) |
Day 2: Sunday
9.00 Language & choices 10.00 Design & Branding 11.00 BREAK 11.15 Getting down to brass tacks 12.30 LUNCH 1.30 Marketing & Distribution 2.30 What works for you? 3.30 TEA 4.00 Planning & Schedules 5.00 End Session Day#2 |
Who are we?
Ayd Instone
Ayd Instone is a creative director and professional speaker. He has spoken internationally, explaining and training creativity, innovative thinking, visual intelligence and is author of a number of books. He set up his own design and branding company, Eldamar Ltd, in 2001 and 2009 he launched a book branding and publishing business for experts called Sunmakers.
Sue Richardson
Sue Richardson is an award-winning publisher with over 40 non-fiction books under her belt. She now runs Sue Richardson Associates, a creative communications company working with businesses and entrepreneurial individuals to effectively build visibility and credibility for themselves and their brands.
Sarah Williams
Sarah Williams is a highly experienced author, publisher and teacher. Sarah is the MD of Wordsmith™, a highly successful marketing and copywriting company based in Woodstock, just outside Oxford. Before setting up Wordsmith™, Sarah taught for the Open University and ran the English office of Gallimard Jeunesse. Sarah has published over 80 fiction and non-fiction books under her writing name of Sarah Matthews. She also runs the popular fiction-writing course, Thriller School.